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STAUFFER Launches Redesigned Website for Better Client Engagement

September 17, 2024

STAUFFER, a leading provider of complex digital solutions and elevated design work, has today announced the launch of its newly redesigned website...

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UX Debt is Killing Your Bottom Line: Let’s Help You Pay Down That Debt

September 10, 2024

Every time you make a quick fix in your product design—whether to meet a deadline or save costs—you risk accumulating UX (User experience) debt...

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Brand Marketing: A Guide to Under-used Inexpensive KPIs that Deliver Actionable Insight

September 3, 2024

Growing your brand on a tight budget doesn’t mean sacrificing high-quality insights. By focusing on the right data, you make strategic decisions that grow your brand without unnecessary spending...

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Embracing Iterative Design: A Path to Continuous Improvement

August 27, 2024

Success in the modern digital landscape requires more than just good ideas—it demands a process that allows for continuous refinement and adaptation. This is where iterative design shines...

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Alumni Engagement: the Power of Storytelling

February 20, 2024

The positive impact created by STAUFFER’s ability to combine UX with storytelling makes us the go-to solution for some of the nation’s top higher learning institutions...

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Design Thinking: 5 Principles for Engaging User Experiences

February 13, 2024

There are about as many different ideation platforms as there are ideas to put on them. At STAUFFER, we use Figma; we find it easy to work with for our clients and features that our engineers love...

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Elevating UI Design Trends for 2024

February 6, 2024

We want our audience to be in the best position to dive into the anticipated trends that will shape 2024 and transform how users interact with digital products and services...

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Is Your Company Ready For Digital Transformation?

January 3, 2024

There's no shame in stopping to ask a few questions when considering whether to digitally transform your business.

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What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run

January 1, 2024

A common theme we see when providing technological consulting services at Stauffer is that many potential clients have trouble keeping pace with the sometimes overwhelming, but beneficial, march...

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STAUFFER Explains: the Win-win of Building With a User-centered Design

January 1, 2024

At Disney, they have Imagineers: people whose entire job is to make incredibly well-thought-out, unforgettable, immersive experiences for Disneyland guests.

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STAUFFER’S UX Trends to Watch in 2024

December 19, 2023

With 2023 coming to a close, we at STAUFFER want to look back at some of the trends, tech, and necessities that have become prevalent in the past year...

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Powerful Engagement Strategies for Nonprofits

December 5, 2023

STAUFFER has spent the better part of the past 20 years helping nonprofits of all sizes and missions maximize their donations by crafting the right messaging and tone …...

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Accessible Learning: UX Optimization for Inclusivity

November 14, 2023

UX optimization is a continuously evolving job that lives and breathes with the improvement of technology and the needs of your audience...

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20 Lessons Big Tech Companies Should Learn From Startups (And Why)

November 9, 2023

There’s no doubt there’s a certain excitement and synergy present in a small but dedicated tech startup team.

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UX & Web Design: the A/B Testing Imperative

November 7, 2023

Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works…

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Crafting Tailored Online Experiences for Higher Ed Success

November 7, 2023

As experts in creative and online solutions for some of America’s most prestigious higher education institutions, STAUFFER has spent the last decade honing and mastering building websites that attr...

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Crafting Dynamic UX in Evolving Digital Space

November 1, 2023

As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line.

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High Conversions: Non-profit Success

November 1, 2023

STAUFFER knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding...

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STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS

October 24, 2023

The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple...

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Voice Search Mastery: Alexa, Siri, Google Home Optimization

October 10, 2023

With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly.

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Enhancing User Experience: STAUFFER’s Essential Guide to Key Google Analytics Metrics

September 27, 2023

Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at.

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The Role of Hashtags in Modern Social Strategy

September 20, 2023

Stauffer has been playing around with increasing our social media impact lately. You may have even seen a post or two of ours on LinkedIn.

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Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good

September 12, 2023

When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your web..

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6 Practical Ways Augmented Reality (AR) Will Be Essential for Every Department in Your Organization

August 28, 2023

Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide...

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“One-Man Band” to Inc. 5000, Lessons from CEO Chris Stauffer

August 15, 2023

Today, STAUFFER was recognized as one of the 5,000 fastest-growing private companies in the United States by Inc. We are thrilled to join the ranks of companies like Microsoft, Oracle, Intuit, Dell..

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STAUFFER Makes Inc. 5000 List and More

August 15, 2023

We are delighted to announce that STAUFFER has earned recognition as one of the 5,000 fastest-growing private companies in the United States by Inc. As we proudly stand alongside esteemed Inc.

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Google Analytics 4: Get to Know the New Features and Their Impact

July 27, 2023

As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytic...

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The Indispensable Role of a Robust QA Team

July 20, 2023

Picture it: you’ve just got what looks to be the final draft of your company’s new website and it looks good, your boss has seen it and he won’t shut up about it. In his eyes you’ve knocked it...

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The Simple & Initial – 4 Discovery & Brainstorming Exercises That Feed Into Transformative Solutions

July 11, 2023

Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right.

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Dark Passages, Amazon, and Transparent UX

July 11, 2023

Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime...

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“What AI Can Never Replace at a “creative” Agency (Hint, It’s in the Title)”

June 27, 2023

Artificial Intelligence has steadily permeated every sphere of our lives, and will continue to change the way we work, play, and even create. AI-driven content generators, whip-smart automated...

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STAUFFER Welcomes Summer Swigart as Principal Consultant

June 15, 2023

Creative agency STAUFFER is thrilled to announce the addition of Summer Swigart as Principal Consultant. Swigart is an accomplished software engineer with 20 years of experience delivering tech sol...

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How Your First Prompt Linguist May be Your Most Important Hire This Decade

June 7, 2023

“Prompt Linguist” may be a new term to many, but much like web designers in the 90’s, SEO managers in the 00’s, and social media managers in the 10’s, prompt linguists will be a role every business...